If you’re familiar with the geography of this website, you might have noticed something new in the right hand column–a button with a neat-o little graphic of a construction cone being used as a bullhorn and the endlessly intriguing tagline, “Find it. Flag it. Fix it.”
Despite its alluring beauty, this button is not a portal to some different and better realm. Actually, never mind — that’s precisely what it is.
In the land of F** This! you are granted many wonderful powers. You can become a guardian of public infrastructure. You can keep your city working smoothly. You can post pictures of busted crap–partially disassembled escalators in subway stations, cavernous potholes, permanently dark street lights–and trade snide and insightful comments with your wonderful new F** This! cyberfriends (why can’t your real life friends be this cool?). At the same time, while you’re busy enjoying yourself, we’ll see to it that the appropriate public officials get notified and the problem you identified gets dealt with. Or, if said officials prove useless in fixing the busted stuff, we’ll see to it that they endure at least some small measure of public humiliation. It’ll be fun!
Heady stuff, all this, but we’re still at an early stage. Heck, let’s just call it “alpha” stage. But as you might have noticed 
with this website, we’re all for rolling things out quickly and learning on the fly. F** This! will be crossing your screen again–literally!–sometime soon, as we begin to organize an official campaign and some neat features that will help bring your complaints to everyone’s attention (assuming, you know, they are deserving of it). At first we’re just going to focus on New York, but the plan is to expand to other US cities in coming weeks and months.
So here’s what we would suggest: Go poke around and look at a few of the action items that are up there. Kick F** This!’s tires. Let us know what you think. And a protip: Even if you don’t live in New York, you can scoot the map around and find your town. So give that a try if you’re inclined. The tool we’re using at present is from a company called See Click Fix, which we think is very smartly put together. How about you?
More soon on this.
