HOW TO MAKE AN OUTSTANDING BUSINESS SIGNAGE
Shop-front signages are valuable for any business. They are a continuous form of marketing your brand, and they can easily attract passersby to your shop. The best part is that signages don’t require repeat investments like other forms of advertising, such as social media ads.
Whether you run an existing business or launch a new one, you can upgrade your current shop-front signage to make a better impression. Luckily, many signage styles are available, including traditional banners and modern LED illuminated signages.
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What to include in your signage
When it comes to shop-front signages, you want to showcase your brand in the best way possible. The simpler your signage is, the better. the most important things to include are:
- Your business name.
- Main service or slogan.
- Website or contact line.
- Social media pages.
Do not be tempted to squeeze in a lot of information on your signage just because it is more prominent. No matter your industry, simple and clear signage stands out and reinforces your brand in the right way.
Signage design tips
- Clean and simple- signage such as the office angels business signage by prestige signs stands out because it is clean and simple. Including a lot of information on your signage only clutters it and detracts your business name or service. Therefore keep the text as short as possible.
- Branding- your signage is your brand, making the first impressions. The font and color should be consistent with the rest of your branding.
- Be bold- take your time to think about where you will mount your logo. Your signage should be bold to stand out from the surroundings and catch the public’s attention.
Why you should upgrade your existing signage
Your shop-front signage is one of the most powerful advertising and marketing tools you have at your disposal. The highest percentage of your customers live or work around your business premises if you didn’t know.
The others are passersby who see your shop signage and are curious to find out what you have to offer. All in all, you only have one chance to make a positive first impression through your shop-front signage.
Staying with old tired signage with scraped paint will not attract buyers to your shop because they will assume you have nothing new to offer, just like your signage is. According to a study, 50% of consumers said that subpar signages with grammar mistakes and incorrect spelling discouraged them from entering a shop.
68% purchased a product or service because the signage caught their eye. Additionally, more than two-thirds believed that a shop’s signage reflects the quality of its goods and services. That means you have every good reason to update your signage.
Your shop signage is your first impression and gives you a chance to attract customers to your shop at first glance. Whether you use built-up lettering, acrylic letters, or flat panel signage, standing out from the crowd is the key point. It should be clean, simple, bold, and reflect your brand.