Sometimes you look at something that a large organization full of smart people does and are left only to stammer… “Really? Nobody in the whole damn place had the good sense to kibosh this?”
Such is the case with this new 2005 ad for GE clean coal featuring babelicious coal miners walking around underground pretending to pickax out some bituminous. These “model” miners are meant to represent, ahem, the fact that coal is going to save us from global warming. The spot is so incredibly stupid at so many levels that we feel inadequate to the task of unpacking that stupidity. But, like an aspiring actress pretending to mine coal, we will at least try to chip away at it. (more…)






