“I’d love to be hiring people,” says Jill Miller, a small business owner in St Louis. Her company, White Caps, Green Collars, specializes in painting rooftops white, a cheap and proven strategy for reducing energy consumption–and potentially a great way Read more ›

In road-building circles, the “concrete vs. asphalt” debate is every bit as intense as that drunken discussion (eventually devolving into a weepy shouting match) every year at Thanksgiving dinner between your right-wing uncle and your pinko vegan cousin. On the Read more ›

[SButtonZ button="digg"] Is the Great Whitening about to begin? As you may have read about here, a recent scientific paper has suggested that lightening roofs and paved areas in urban areas around the globe would have such a strong cooling Read more ›

If there were such a book as “7 Habits of Highly Successful Planetary Civilizations,” one of those habits would be the ability to recognize and do simple things that substantially address complex problems–and to do so even if those simple Read more ›