
A phenomenon that has been dubbed “Ad Creep” continues apace with our public structures as more and more are being rented out for branding and messaging. In India, for instance, a support column of a highway overpass has just been turned into a bone to hawk some pharma product called Sandoz, which turns your skeleton into concrete or something.
It reminds us a bit of KFC’s attempt to brand pothole repair in Louisville and a handful of other US cities by filling them and then spraypainting their logo on repaired roads. (Get it–”filled”? Just like you, after a yummy fried chikken dinner!)
Animal and Copy Ranter have been documenting the phenomenon come up with some interesting examples. In Chicago, for instance, there’s an ad for Lay’s chips that creates the effect of potatoes growing out of the roof of a pedestrian passage in an “L” station. It seems to have a somewhat startling effect for transit passengers (pic below). 
Somewhere over in Euroland, they have equipped swings at public playgrounds with ropes thick enough to tether a battleship and then placed an public service ad on the seat announcing that 20 percent of kids are fat (which, frankly, sounds low to us).
In Israel, there’s another public service campaign that makes inventive use of sewer grates to bring attention to the hunger–empty plates stacked in the gratings as if it were a dish rack. It’s an inventive idea, and raising awareness of hunger is nice… but it strikes us as not unlikely that some poor old people or rambunctious kid might not see these small breakable objects on the ground in the middle of a busy pedestrian thoroughfare. Likewise, in Mumbai a sewer grate has been turned into an abacus to promote the cause of numeracy (pics below).
A German airline is selling space on the wings of it’s planes, leading to a creepy ad that makes it look like some guy is clinging to the outside of the aircraft, bringing to mind a certain Twilight Zone episode starring a certain young William Shatner.
Meanwhile, in New York City, your taxi seat belt has been brought to you by the good people at Milky Way. Please remember us for all your junk food needs if you happen to appreciate having this device available to save your life. (Photo below)
Green Sheet argues that inventive ads like the femur-as-highway-support-columns might be a good way to pay for infrastructure investment. By contrast, most advertising industry commentators seem to be appalled by the intrusiveness of the campaigns.
Honestly, though, the intrusiveness seems to be more of a concern in theory than in practice. These campaigns are amusing mostly because they’re so hamhanded and ridiculous (the extra-think ropes on the swings standing as example A). As long as the attempts to brand our public structures look anything like these, we’re not overly concerned.

.

[Via]
A few more samples after the jump
(more…)