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Isn’t this the kind of stuff that Sean Hannity mocks?

But the House of Murdoch seems to be turning over a new leaf by quite earnestly urging it’s viewers to ride the bus because it saves gas. Which, you know, it does: 1.8 billion gallons a year according to the spot. That figure (who knows where it comes from) is equivalent to about 4.5 days of national consumption — or slightly more than a 1 percent savings over what we’d be using if we all drove everywhere all the time. It would be much better to have an ad that contextualized how small 1.8 billion gallons is compared to the amount of gasoline we could and should be saving with transit use, but we’re not holding our breath for that version.

As the Overhead Wire points out, Fox didn’t exactly bury this wee hours programing — they ran it in the middle of American Idol (which I’ve never seen, but my great-grandkids tell me is popular).

Tags: NEWFANGLED THINGS